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WTOB Drops Oldies For Regional Mexican

Davidson Media 1380 WTOB Winston-Salem Good Guy TLBC Media HoldingsWith the close of the sale of 1380 WTOB Winston-Salem NC along with eleven other stations from Davidson Media to TLBC Media, the station has dropped its brokered Oldies format for Regional Mexican.

The Winston-Salem Journal reports that the prior Oldies programming has continued online at while they seek a new frequency to broker. WTOB had originally been telling listeners they were having engineering issues before admitting that the owner decided to go in a different direction.

Profile photo of Lance Venta
Lance Venta is the Owner and Publisher of and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

1 Comment

  1. Profile photo of bpatrick

    How many more owners and formats is WTOB going to have? Since its glory days under Southern Broadcasting it’s been big band, religious, Spanish once before, and oldies. I’m surprised the station even stays on the air.

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