Following the conclusion of the National Finals Rodeo, Beasley is launching another microformat on 102.7 KCYE Boulder City/Las Vegas NV.

KCYE is now airing Christmas music as “102.7 Santa FM“. The station is mixing Christmas songs from Country artists along with the traditional songs. The station dropped its Country “102.7 The Coyote” moniker on November 30 for the Rodeo Radio programming. With the programming and on-air staff still in place, we’d expect a return to Country perhaps with a rebranding after the holiday season.

102.7 The Coyote KCYE-FM, a Beasley Media Group, Inc. radio station, has changed its moniker, with a nod to the holidays! Listeners have begun to hear holiday music on “102.7 Santa FM” after the switchover, which began on Sunday, December 13 at 12:01am (PST).

This is the second temporary moniker change since November 30, for 102.7 KCYE, which had been broadcasting as “102.7 Rodeo Radio” during the recent 2015 Wrangler National Finals Rodeo, in Las Vegas.
102.7 Santa FM will be known as “The Valley’s Christmas Station” in promotions, offering family-friendly content and music, mixed with lively interaction with listeners.

An “Elf on the Shelf” contest will be launched through an “Elf on the App” app. Each day, a picture of the elf will be featured on the app and people will have a chance to guess to win prizes. The audience will guess where the Elf is hidden in the Las Vegas Valley. Listeners will be encouraged to submit their Christmas Wish List through the app, for Santa Claus to read back, on air!

“We are not just planning to play rounds of traditional holiday music,” said Beasley Media Group Vice President of Programming Justin Chase. “We are going to share the joys of the season, with listeners of all ages!”

“I have been told from a very merry source, we are the only authorized station in Las Vegas featuring hourly updates on Santa’s progress from the North Pole by using the NORAD Santa Tracker!” added Las Vegas Program Director Kris Daniels. “By offering fun elements like tracking Santa, Elf on the App and asking Santa to read kids Christmas lists, 102.7 SANTA FM will be festive and fun for the whole family!”

Original Report 11/30: Beasley Media is dedicating the signal of Country “102.7 The Coyote” KCYE Boulder City/Las Vegas to the 2015 Wrangler National Finals Rodeo.

At 10:27am KCYE will become “102.7 Rodeo Radio” featuring content surrounding the ten day event. Rodeo news and statistics, giveaways, and artist performances will be the focus with Reba McIntyre serving as voice of the station.

102.7 The Coyote KCYE-FM, a Beasley Media Group, Inc. radio station,announces the debut of Las Vegas’ newest edition to the 2015 Wrangler National Finals Rodeo, 102.7 Rodeo Radio.

Since 1984, once a year for ten days Las Vegas hosts and turns country for the Wrangler National Finals Rodeo. Starting Monday, November, 30th at 10:27a.m. (PST), 102.7 Rodeo Radio, will broadcast everything involving the 2015 Wrangler National Finals Rodeo. Listeners will tune in to find out the latest news on country artist performances, rodeo viewing parties, shopping experiences, daily rodeo statistics, NFR tickets will be given away daily for the duration of the rodeo as well as the Grand Prize “Purse”, a Luke Bryan Crash My Playa Riviera Maya Flyaway in Mexico. Listeners will also be tuning in to hear one of the most familiar voices in Country Radio: Reba McEntire who will be the official voice of 102.7 Rodeo Radio. Reba will also be performing during NFR at The Colosseum inside Caesars Palace, beginning Tuesday, December 1st.

“Reba is a country music legend, actress and comes from a rodeo family. In 1934 Reba’s “Grandpap”, John Wesley McEntire, won the steer roping world champion title, her father did the same in 1957, 1958 and 1961 and Reba herself, an avid barrel racer, was discovered while singing the National Anthem at the National Finals Rodeo in Oklahoma City in December, 1974.  So it’s a perfect fit to have Reba as the 102.7 Rodeo Radio voice!” Says Kris Daniels 102.7 The Coyote Program Director and Morning Show Co Host.

102.7 Rodeo Radio will make a total of thirty eight appearances in the Las Vegas Valley including eight at Cowboy Christmas, three at the Thomas & Mack (home of the rodeo), two at the MGM Boot Barn Christmas Corral, one at Boot Barn, seven at The Gold Buckle Zone inside the MGM Hotel and Casino, four at the Wrangler Country Artist performances inside The Mirage Hotel and Casino, one at the SLS Las Vegas for “Bucking Fridays”, four at the NFR After Parties inside Gilley’s Country Saloon at Treasure Island Hotel and Casino, five at Margaritaville inside The Flamingo Hotel and Casio and three at Revolver inside Santa Fe Station Hotel and Casino.

The event is produced by Beasley Media Group, Inc., which owns 5 radio stations in Las Vegas. “The Rodeo brings almost 200,000 more visitors and millions of dollars to this community. Rodeo Radio is our way of showing our appreciation to the rodeo community for continuing to come back to our home for this amazing event” Says Tom Humm, General Manager of Beasley Media Group, Inc., in Las Vegas.