KAGM Albuquerque Rebrands As Wild 106.7
American General Media completed the relaunch of 106.7 KAGC Los Alamos/Albuquerque today as “Wild 106.7“. The relaunch took place at 12:00pm with a shift from an Urban lean to a more pop lean for the station.
As we mentioned in our 12/21 Domain Report, the “Wild” brand has twice been used in the Albuquerque market. From 1997 until 2005 it was heard on 106.3 and 2007 through 2009 on 97.7.
Original Report 12/15: American General Media Rhythmic CHR “Power 106.7” KAGM Los Alamos/Albuquerque has let go of its airstaff and will soon relaunch with a new identity.
Morning host/APD Double J, co-host Lyndsie, Imaging Director/afternoon host Johnny V and MD/night host MQ Party have all exited with the changes. Program Director Picazzo Stevens remains in place. Stevens rejoined AGM as PD of KAGM and sister CHR “Z106.3” KDLW Los Lunas in July after previously holding the PD duties at KAGM and then-Alternative “Area 102.9” KARS in 2014 prior to a mass move of talent from Univision in April 2014.
Departing staffers were told that the station was restructuring and would soon relaunch under new branding while retaining a similar format.