iHeart Launches Throwback 105.5 Columbia

Throwback 105.5 Columbia W288CX WCOS-HD2 iHeart Classic Hip-HopiHeartMedia debuted Classic Hip-Hop “Throwback 105.5” W288CX/WCOS-HD Columbia SC today.

The 250 watt translator is branding itself as “Columbia’s Throwback’s And R&B”. The station is debuting with 20,000 songs commercial free. The new format creates a flanker to sister Urban “100.1 The Beat” WXBT against Alpha Media’s combo of Urban AC 101.3 WWDM and Urban “Hot 103.9/93.9” WHXT/WSCZ.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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