The Spanish language competition has gotten a little bit hotter in Philadelphia this month.
El Zol Media, operators of Aztec Capital Partners’ Spanish CHR “El Zol 1340” WHAT Philadelphia took over the operations of Priority Radio’s 97.1 W246AQ Collingswood NJ right after Christmas and began rebroadcasting their programming on the translator. W246AQ had been rebroadcasting Quilvio Perdomo’s “Supra 97” programming fed via 97.5 WPEN-HD3 since its launch on April 1, 2015.
After a few weeks of being relegated to that HD3 signal, the “Supra” brand will return to FM on Broadcast Learning Center’s 95.3 W237EH Pennsauken NJ on February 1. The translator will operate with 250 watts at 47 meters from atop the Crowne Plaza hotel in Cherry Hill NJ (Coverage Map).
The two Spanish CHRs compete with Davidson Media’s “Mega 1310/105.7” WEMG Camden for the Spanish language audience in Philadelphia.