Beat Launches In Bakersfield

103.9 The Beat KBDS Bakersfield Radio CampesinaRadio Campesina Bakersfield has launched Rhythmic CHR “103.9 The Beat” KBDS Taft/Bakersfield this afternoon.

This is a return to the format for the station as it was previously known as “Play 103.9” in the mid-2000’s before going silent for a few years. It is the only one of Radio Campesina’s nine stations in Arizona and California that does not carry their Regional Mexican network.

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Lance Venta is the Owner and Publisher of and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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