As first expected last week, iHeartMedia flipped Alternative “Alt 107.1” K296GB North Highlands/KQJK-HD2 Roseville CA to Classic Rock “107.1 The Brew” at 12am this morning.
The translator, which serves to northeastern suburbs of Sacramento, gives an in-format competitor to Entercom’s “96.9 The Eagle” KSEG. The Eagle is usually ranked in the top 3 stations in the market; dropping from first to second in the Holiday 2015 Nielsen Audio PPM ratings with a 9.1 share.
The Brew is launching with the usual 10,000 songs commercial-free.
