Central Michigan University Shakes Up Two Stations

91.5 Moore Rock 101.1 Mountain The Beat Central Michigan UniversityCentral Michigan University is adjusting formats on both of its student-run stations on Monday, February 15.

Rock “Moore Rock 91.5” WMHW-FM Mount Pleasant MI will drop its format and assume the AAA format of “Mountain 101.1” W266BU/WMHW-HD2. Concurrently, that station will flip to Rhythmic CHR as “The Beat“.

Central Michigan Life reports that the change came from student demand for Hip-Hop combined with dwindling financial support for the Hard Rock format.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

1 Comment

  1. Just in case anyone’s wondering, this doesn’t affect CMU’s regional public-radio operations (WCMU et al.).

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