Update 2/24/10: At 11:00am today, WKLI launched its new format as Variety Hits “100.9 The Bridge” following a brief stunt with a heartbeat, Christmas music, and Country. The station’s first hour consisted of:
The Red Hot Chili Peppers – Under The Bridge
Madonna – Crazy For You
The Beach Boys – I Get Around
Alanis Morissette – Hand In My Pocket
Guns N’ Roses – Sweet Child O’ Mine
Billy Joel – My Life
.38 Special – Hold On Loosely
Daughtry – Home
Bachman-Turner Overdrive – You Ain’t Seen Nothing Yet
Jimmy Cliff – I Can See Clearly Now
Joan Jett & The Blackhearts – I Hate Myself For Loving You
Uncle Kracker – Drift Away
Whitney Houston – I Wanna Dance With Somebody
Tom Cochrane – Life Is A Highway
Journey – Separate Ways
Update 2/20/10: We think this one may be a decoy, but another worth watching is CapitalTalk1009.com, registered this past Monday. Why would you blow up a talk station just to launch a new one?
Update 2/10/10: A pair of domain registrations give us the first indication of the future for 100.9 WKLI. 1009TheBridge.com and AlbanyBridge.com were both registered anonymously on Monday.
Original Report 2/8/10: 590 WROW Albany, NY has dropped its longtime News/Talk format in favor of a simulcast of sister Gold AC “Magic 100.9” WKLI. Later this Spring 100.9 will launch a new format, while Magic’s format will remain on 590. Three WROW on-air staffers; morning-host Steve VanZandt, news director Heidi Kelly, and producer Tom Rigatti were let go as part of the changes.