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Cumulus Preps Pee Dee Changes

Lance Ventaby Lance Venta
August 25, 2023

Q100.5 Q100.1 Classic Country 100.1 100.5 The Game WQPD Marion WWFN-FM Lake City FlorenceCumulus Media is making a pair of format changes in Florence SC on Monday, August 28.

Hot AC “Q100.5” WQPD Marion will move to what is now “Classic Country 100.1” WWFN-FM Lake City/920 WYMB Manning. The move shift the WQPD programming from the Class C3 signal that covers Florence from the north, to the Class A 100.1 signal that reaches Florence and areas south including Lake City.

The Classic Country format on 100.1 will not make the reverse move to 100.5. Cumulus appears to be flipping that station to Sports as “100.5 The Game” as 1005TheGame.com was registered in late July. That would match the branding used by sister “107.5 The Game” WNKT Eastover in the adjoining Columbia market hinting at perhaps a simulcast of local programming. WWFN-FM had previously been Sports as “100.1 The Fan” running CBS Sports Radio network programming until flipping to Classic Country in March 2021.

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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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Cumulus Preps Pee Dee Changes

Lance Ventaby Lance Venta
August 25, 2023

Q100.5 Q100.1 Classic Country 100.1 100.5 The Game WQPD Marion WWFN-FM Lake City FlorenceCumulus Media is making a pair of format changes in Florence SC on Monday, August 28.

Hot AC “Q100.5” WQPD Marion will move to what is now “Classic Country 100.1” WWFN-FM Lake City/920 WYMB Manning. The move shift the WQPD programming from the Class C3 signal that covers Florence from the north, to the Class A 100.1 signal that reaches Florence and areas south including Lake City.

The Classic Country format on 100.1 will not make the reverse move to 100.5. Cumulus appears to be flipping that station to Sports as “100.5 The Game” as 1005TheGame.com was registered in late July. That would match the branding used by sister “107.5 The Game” WNKT Eastover in the adjoining Columbia market hinting at perhaps a simulcast of local programming. WWFN-FM had previously been Sports as “100.1 The Fan” running CBS Sports Radio network programming until flipping to Classic Country in March 2021.

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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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