Cumulus Media has flipped Sports “100.1 The Fan” WWFN-FM Lake City/Florence SC to Classic Country as “Classic Country 100.1“.
The flip creates a Classic Country option in the market to compete against the two current based Country outlets in the market: iHeartMedia’s “Eagle 92.9” WEGX and Community Broadcaster’s “99.3 The Cat” WWKT.
The flip also leaves Community Broadcaster’s “ESPN 96.3/1230” WOLH/W242CB as the only Sports outlet in the market. Both WOLH and WWFN had 0.5 shares in the Fall 2020 Nielsen Audio ratings.
