A change or rebranding appears imminent at Clear Channel Rhythmic AC “My 106.1” WISX Philadelphia. The adjacent logo appeared on the Clear Channel servers tagged “DEV_WISX-FM” earlier today. The domains MixPhiladelphia.com and KissPhilly.com were registered by Clear Channel’s registrar earlier this month.
WISX has shifted with various leans of Rhythmic and Hot AC since flipping from Smooth Jazz in 2006. A rebranding could give the station a chance to reintroduce or tighten up its formatics. Ironically, Greater Media’s 95.7 had the same issue when it operated under the “Mix” moniker from 2001 to 2005.