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Net Gnome Roundup: St. Louis Update, Feeling Fresh in Phoenix, Houston and More

Lance Ventaby Lance Venta
June 4, 2007

Last week we mentioned an impending format change at KLOU in St. Louis. The change hasn’t happened yet, but more information has begun to appear. St. Louis market vet Smash will take over mornings at the station on Monday, June 18. STLMedia.net confirms from market insiders that the station will be a male-leaning 70s/80s Classic Hits, much like sisters WRIT Milwaukee and WBIG Washington. It’s now just a matter of when the flip takes place between now and Smash’s debut.

Elsewhere in the Clear Channel domain of web-domains:

It looks like Houston could be getting a dose of Mojo. Recent domain registrations include mojo950.com and mantalk950.com. We could’ve pegged these for Seattle’s KJR as opposed to Houston’s KPRC if it were not for the concurrent registrations of sports790.com for KBME and news740.com for KTRH.

Panama City, FL may be the next market to see the WFLA news/talk branding that originated in Tampa and has since expanded to Orlando and Tallahassee. 945wfla.com was registered this week in a state where Clear Channel only owns one station on that frequency: WFBX Parker, FL currently a Classic Rocker with the “94.5 The Fox” branding.

In the interest of fairness to Clear Channel, we do have a domain that we’re pretty sure they have nothing to do with: Fresh1015.com Right now it’s an anonymous GoDaddy registration using Domainsbyproxy.com (a service you’ll hear us mention from time to time, a company that allows registrars to protect their registrations from gnomes like us), but we’ve got a good tip that this one is in fact related to CBS Radio’s current Free-FM in Phoenix. CBS launched the first “Fresh” branded AC in New York earlier this year to good success and recently the consultants behind the brand have been busy preparing for launches in other markets. As always we’ll be following this one closely.

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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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Net Gnome Roundup: St. Louis Update, Feeling Fresh in Phoenix, Houston and More

Lance Ventaby Lance Venta
June 4, 2007

Last week we mentioned an impending format change at KLOU in St. Louis. The change hasn’t happened yet, but more information has begun to appear. St. Louis market vet Smash will take over mornings at the station on Monday, June 18. STLMedia.net confirms from market insiders that the station will be a male-leaning 70s/80s Classic Hits, much like sisters WRIT Milwaukee and WBIG Washington. It’s now just a matter of when the flip takes place between now and Smash’s debut.

Elsewhere in the Clear Channel domain of web-domains:

It looks like Houston could be getting a dose of Mojo. Recent domain registrations include mojo950.com and mantalk950.com. We could’ve pegged these for Seattle’s KJR as opposed to Houston’s KPRC if it were not for the concurrent registrations of sports790.com for KBME and news740.com for KTRH.

Panama City, FL may be the next market to see the WFLA news/talk branding that originated in Tampa and has since expanded to Orlando and Tallahassee. 945wfla.com was registered this week in a state where Clear Channel only owns one station on that frequency: WFBX Parker, FL currently a Classic Rocker with the “94.5 The Fox” branding.

In the interest of fairness to Clear Channel, we do have a domain that we’re pretty sure they have nothing to do with: Fresh1015.com Right now it’s an anonymous GoDaddy registration using Domainsbyproxy.com (a service you’ll hear us mention from time to time, a company that allows registrars to protect their registrations from gnomes like us), but we’ve got a good tip that this one is in fact related to CBS Radio’s current Free-FM in Phoenix. CBS launched the first “Fresh” branded AC in New York earlier this year to good success and recently the consultants behind the brand have been busy preparing for launches in other markets. As always we’ll be following this one closely.

Share This:

  • Share on LinkedIn (Opens in new window) LinkedIn
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  • Share on Threads (Opens in new window) Threads
  • Share on Reddit (Opens in new window) Reddit
  • Print (Opens in new window) Print
  • Email a link to a friend (Opens in new window) Email
  • More
  • Share on Mastodon (Opens in new window) Mastodon
  • Share on Telegram (Opens in new window) Telegram
  • Share on WhatsApp (Opens in new window) WhatsApp
Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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Join Now | Lost Password?

Comments

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Recent Headlines

Nielsen Audio Arbitron

Nielsen Spring & June 2026 Ratings Releases 7/23

July 23, 2026
Bounce Radio 99.5 105.3 Virgin Radio Kitchener Waterloo

Frequency Swap In Kitchener/Waterloo ON

July 23, 2026
Connoisseur Media Alpha Jeff Warshaw

Connoisseur Revamps Programming Leadership Roles In San Francisco & Portland

July 23, 2026
SiriusXM WWE Radio Pro Wrestling Nation

SiriusXM’s Pro Wresting Nation To Relaunch As WWE Radio

July 23, 2026
Hot 106.7 WWKL Harrisburg

Hot 106.7 Harrisburg Promoting Move To 96.5

July 23, 2026
620 WTMJ Milwaukee

University Of Wisconsin Sports Returns To WTMJ & WKTI

July 23, 2026
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