Domain Insight 11/15: Is Bob Coming To Kansas City?

[membership level="2,3"] Kroeger Media's " Bob-FM " Variety Hits brand appears on the way to Kansas City. And iHeart looks to be be going in Rewind somewhere. Steel City Media looks to be bringing the " Bob-FM " Variety Hits brand to what is currently AC " KC 102.1 " KCKC Kansas City following the registrations of BobFM1021.com , KC1021BobFM.com , KCBobFM.com , and MyBobFM.com . With KCKC currently in all-Christmas music mode, this could potentially be one of our first additions to the 2024 Post-Christmas Format Change Watchlist. Steel City Media operates " 96.9 Bob-FM " WRRK Pittsburgh, which is regularly in the top three in the market behind iHeartMedia's combo of Classic Hits " 94.5 3WS " WWSW and Classic Rock 102.5 WDVE. An identical situation exists in Kansas City where Cumulus' Classic Hits 94.9 KCMO-FM and Classic Rock " 101 The Fox " KCFX consistently lead the market by a significant share over the remainder of the market. KCKC is currently the only AC in the Kansas City market, where it ranked 12th with a 3.2 share up from a 2.5 in the October 2024 Nielsen Audio ratings . Cumulus also currently operates Variety Hits " 102.5 Jack-FM " K273BZ/KCMO-HD2, which had a 0.9 share. iHeartMedia has registered 1073RewindOnline.com . The likeliest destination is one of two all-decade stations the company has in 90s Hits " B107.3 " K297AK/KXBG-HD2 Fort Collins CO, which is currently all-Christmas as " Christmas 107.3 ". A broader music format would more directly target Townsquare Media's 70s/80s based Classic Hits " Retro 102.5 " KTRR. [/membership]

Domain Insight 11/15: Is Bob Coming To Kansas City?

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Domain Insight 11/15: Is Bob Coming To Kansas City?

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