Will Kiss Survive In Salisbury/Ocean City?
Update: Clear Channel has quickly confirmed that “Kiss 105.5” will become “Kiss 95.9” next week.
Original Report 2/9: In November, Clear Channel’s Aloha Stations Trust announced the sale of Classic Hits “92.1 The Wave” WLBW Fenwick Island, DE and CHR “Kiss 105.5” WDKZ Salisbury, MD to EMF Broadcasting in order to get under the limit of stations it is allowed to operate in the Salisbury market. With EMF planning to flip the stations to its KLove and Air-1 Christian networks the future of the existing formats in the market has been questioned.
It appears as though the Kiss CHR format will survive once EMF takes over 92.1 and 105.5. Clear Channel has registered Kiss959FM.com to transfer the programming to what is currently “95.9 The Sports Animal” WOSC.
In the recent fall Arbitron ratings, Kiss 105.5 registered a 3.7 share on its 2.1kw Class A signal. 95.9’s Sports format registered a 1.2 on its stronger 10kw Class B stick. The move will give Kiss better position to compete with Great Scott’s market leading Rhythmic CHR “OC 104” 103.9 WOCQ.