New Frequency & New Format Coming To Baton Rouge
Update 4/18: Guaranty debuted the new Talk format on 107.3 today as “Talk 107.3” WBRP.
The station’s lineup consists of:
5am – 530am: WAFB-TV News
530am – 9am: Matt Moscona and Bill Profita
9am – 11am: Moon Griffon
11am – 1pm: Laura Ingraham
1pm – 4pm: Dave Ramsey
4pm – 6pm: Bill Profita
6pm – 9pm: Dennis Miller
9pm – 12am: Jim Bohanon
12am – 4am: Red Eye Radio
4am – 5am: First Light
Talk 107.3 is carrying CBS News
Update 4/4: The changes have begun as 104.9 KNXX has begun simulcasting the Classic Country “Country Legends” programming. The duo will simulcast until Monday, April 18 at which point the new Talk format will debut on 107.3.
Update 3/30: Guaranty will begin its changes on Monday, April 4 as Classic Country moves to 104.9 displacing Modern Rock “104 The X“. An additional pair of domains to add to their portfolio are CountryLegends1049.com and Talk1073.com.
Update 3/23: The Baton Rouge Business Report confirms the flips will take place in the next few weeks.
“Weâ€™re getting out of alternative rock and into news talk,” says Gordy Rush, market manager. “Itâ€™s going to happen in a couple of stages.”
Update 2/17: As what usually happens after we break a report of a pending change, Guaranty has registered a few more domains to act as potential decoys. The new domains registered even throw in one for sister Country “100.7 The Tiger” WTGE. They are: 1007TheArrow.com, 1049ThePoint.com, 1073Jazz.com, 1073Magic.com, and 1073TheBreeze.com.
Original Report 2/14: Guaranty Broadcasting is preparing to shift one of its Baton Rouge, LA stations to a new frequency while launching a new format at the other.
The Classic Country programming of “Country Legends 107.3” WYPY Baker will shift to the 104.9 frequency currently the home of Active Rock “104.9 The X” KNXX Donaldsonville. 1049CountryLegends.com was registered on February 12. 104.9 rimshots Baton Rogue from about 35 miles to the south.
The 107.3 signal transmits from Baton Rouge proper giving it a stronger signal over the more populated areas of the market. As for what will be coming to the frequency, registrations for 1073TheCapital.com and 1073TheCapitol.com don’t give much hints towards the future format. The Capital branding is used for Adult Alternative in Des Moines and CHR in the UK.