Kickin’ Moves To 92.5; WIOP Becomes Lite 95.9
Update 6/15: At 5:00pm, 95.9 WIOP debuted its new format as Soft AC “Lite 95.9“.
The first hour consisted of:
Debby Boone – You Light Up My Life
Phil Collins – You Can’t Hurry Love
Richard Marx – Endless Summer Nights
Sixpence None The Richer – Kiss Me
Bill Withers – Ain’t No Sunshine
The Young Rascals – Groovin’
Joey Scarbury – Believe It Or Not
Leona Lewis – Better In Time
Barry Manilow – I Made It Through The Rain
Barry White – Can’t Get Enough Of Your Love, Babe
Barbra Streisand – What Kind Of Fool
Scott Mckenzie – San Francisco (Be Sure To Wear Flowers In Your Hair)
Mariah Carey – Forever
Carole King – So Far Away
Kenny Rogers – Through The Years
Celine Dion – Where Does My Heart Beat Now
Update 6/13: 92.5 has changed calls to WCKN to match its “Kickin” branding.
Update 5/31: As expected, WIOP announced it was moving to 92.5 at 5:00pm today and made the switch immediately. The stations will simulcast, with 95.9 on a few second delay for a few weeks, prior to a new format launching around the July 4 weekend.
Original Report 5/26: Apex Broadcasting is planning a shuffle at its Charleston, SC cluster.
Country “Kickin’ 95.9” WIOP is promoting “The Biggest Announcement Ever” for Tuesday, May 31 at 5:00pm. We can tell you that at that time the station will announce it will be moving to the 92.5 slot currently held by Urban “92.5 The Box“. Kickin925.com has been registered and a Facebook page is currently in place.
What’s coming to 95.9? We’re not completely sure, although there have been recent anonymous registrations for Sunny959.com and MyLite959.com, which would both indicate an AC format of some sort. Apex does still have 96Wave.com in its possession from the long running Alternative format. With The Box unable to knock Citadel’s Urban Z93 WWWZ off its perch at the top of the market, going after Clear Channel’s AC Y102.5 WXLY would seemingly be the next logical target.
Apex launched Kickin 95.9 in September 2010 when it flipped from Classic Hits. The format has shown growth against Clear Channel’s 103.5 WEZL and Citadel’s 96.9 The Wolf WIWF since its launch and a move to the stronger 92.5 signal should only help in the battle. 92.5 is a Class C1 broadcasting with 100kW from 778 feet while 95.9 is a C2 with 50kW at 352 feet.