Update 12/12: WVIV and WVIX made the previously announced shift to “Maxima” this morning.
Univision is billing the newly tweaked format as a mix of of pop, bachata, and reggaeton from core artists such as Enrique Iglesias, Shakira, Pitbull, Reik, Camila, Romeo Santos, Alejandra Guzman, Mana and Prince Royce.
Update 11/30: Univision confirms that “La Kalle” will rebrand as “Maxima” on Monday, December 12.
ChicagolandRadioAndMedia.com has further details on recent musical tweaks and plans for an increased marketing push for the station.
Original Report 11/23: Univision appears ready to once again shuffle its Chicago properties.
It was just in July that “La Kalle” was moved from 106.7 to the 93.5/103.1 simulcast. Now the “La Kalle” name will be hitting the road as Univision has registered Maxima935.com and Maxima1031.com for the stations.
Both 93.5 and 103.1 are suburban signals in metro Chicago. 93.5 WVIX Lemont serves the Southwestern suburbs of Chicago including Joliet. 103.1 WVIV-FM Highland Park serves the Northern reaches of greater Chicago.