Update 4/8/08: As we predicted yesterday, Bonneville will launch 100.3 The Sound as a AAA at 10am PDT today. The station began stunting at midnight as “Bruce Radio” with all Bruce Springsteen in honor of his concert in Anaheim.
Bonneville currently operates “94.9 The Sound” WSWD Cincinnati, which it acquired last year from Entercom. That station is Adult Alternative, focusing mainly on on 90’s music.
Here’s a sample hour from earlier today from that station:
Foo Fighters – The Pretender
Blink-182 – Dammit
Nirvana – Heart-Shaped Box
The Killers – Read My Mind
Barenaked Ladies – If I Had $1,000,000
Weezer – Say It Ain’t So
The Red Hot Chili Peppers – Under The Bridge
Radiohead – Karma Police
Jimmy Eat World – Pain
R.E.M. – Supernatural Superserious
Cake – The Distance
Muse – Starlight
If Bonneville is going to tweak the sound for Southern California, it would probably need to go a little more mainstream AAA or Modern AC, otherwise there wouldn’t be much differentiation between 100.3 and Star 98.7.