100.3 The Sound Los Angeles

100.3 The Sound World Class Rock Los Angeles The Beat V100 KRBV Radio-One Bonneville KKBT KQLZ KIBB

Update 4/8/08: As we predicted yesterday, Bonneville will launch 100.3 The Sound as a AAA at 10am PDT today. The station began stunting at midnight as “Bruce Radio” with all Bruce Springsteen in honor of his concert in Anaheim.

Original Post 4/7/08: Bonneville has transferred to domains to its server today: http://thesoundla.com and http://thelasound.com. Both domains currently point to a forbidden access page.

Bonneville currently operates “94.9 The Sound” WSWD Cincinnati, which it acquired last year from Entercom. That station is Adult Alternative, focusing mainly on on 90’s music.

Here’s a sample hour from earlier today from that station:

Foo Fighters – The Pretender
Blink-182 – Dammit
Nirvana – Heart-Shaped Box
The Killers – Read My Mind
Barenaked Ladies – If I Had $1,000,000
Weezer – Say It Ain’t So
The Red Hot Chili Peppers – Under The Bridge
Radiohead – Karma Police
Jimmy Eat World – Pain
R.E.M. – Supernatural Superserious
Cake – The Distance
Muse – Starlight

If Bonneville is going to tweak the sound for Southern California, it would probably need to go a little more mainstream AAA or Modern AC, otherwise there wouldn’t be much differentiation between 100.3 and Star 98.7.

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