Update 6/19: WNUA dropped its Spanish AC “Mega 95.5” format at noon today for Regional Mexican “95.5 El Patron“. As a few people have reminded us, Clear Channel had actually registered ElPatron955.com back in February 2010 for a planned flip then that never took place.
The move places WNUA in direct competition with Univision’s “La Que Buena 105.1” WOJO and SBS’ “La Ley 107.9” WLEY in the Regional Mexican format. WOJO was 8th in the market last month with a 4.2 share. WLEY 20th with a 2.2.
Original Report 6/18: A pair of domain registrations indicate something is afoot at Clear Channel’s Spanish AC “Mega 95.5” WNUA Chicago.
Anonymous domain registrations were made on Friday for 955ElPatron.com and 955NowChicago.com. Both of them were moved to Clear Channel’s nameservers this morning. The former would indicate a shift to Regional Mexican, which has been rumored on and off. The latter, for a shift to Adult CHR would seem more likely in our mind.
Clear Channel’s Urban AC “V103” 102.7 WVAZ has seen its top spot in the market tied by Hubbard’s Adult CHR “101.9 The Mix” WTMX. A move to Adult CHR “Now” at 95.5 would help Clear Channel to take some market share from WTMX to prop up WVAZ’s spot in the beauty race while creating a wall of women between V103, Now, AC “93.9 Lite-FM” WLIT, and CHR “103.5 Kiss-FM” WKSC.
WNUA placed in a tie for 21st in the market in the May PPM’s with a 1.8 share.