104.7 Popster Gets Mixed

Popster 104.7 Mix FM MixFM KMJO Fargo MidwestUpdate 9/10: And the Fargo changes continue as 104.7 KMJO flips from Variety Hits “Popster-FM” to AC “104.7 Mix-FM“.

The move continues a major shuffling of the Fargo market following two group sales that has now seen three format changes, a frequency shift, and a station still stunting in the past month.

Original Report 8/27: Following the sales of two clusters and the launch of Radio FM Media’sBig 98.7” KLTA Fargo earlier this month, the shakeup of the Fargo market will continue as Midwest Communications prepares a counter move.

Midwest has registered 1047Mix.com for what is currently Variety Hits “104.7 Popster-FM” KMJO. The shift of KLTA to Adult CHR on 98.7 left the Fargo market with no station filling the AC niche in the market. A shift in that direction will enable Midwest to flank KLTA on both sides with sister CHR “Y94” 93.7 WDAY-FM .

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

1 Comment

  1. No surprise there. At all.

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