Update 5/23: Summit Media launched Soft AC “Easy 100.9” at 8:00am.
The first hour of Easy 97.3 consisted of:
Commodores – Easy
Police – Every Breath You Take
Bill Withers – Ain’t No Sunshine
Lee Ann Rimes – How Do I Live
Stevie Nicks/Don Henley – Leather And Lace
Stevie Wonder – Isn’t She Lovely
Samantha Sang – Emotion
Sergio Mendes – Never Gong To Let You Go
The Guess Who – These Eyes
Wings – Silly Love Songs
Jewel – You Were Meant For Me
Styx – Babe
Al Wilson – Show And Tell
Bette Midler – Wind Beneath My Wings
Buffalo Springfield – For What Its Worth
Update 5/22: “Hot” has completed its move to 106.1 W291CL.
WHTI has begun stunting with nature sounds including birds and insects chirping and falling rain. Indications point towards a Soft AC format for the station. Easy1009.com was registered anonymously last August and was recently accompanied by a private Facebook page for that brand. Summit Media launched an identical format in Birmingham last fall.
Original Report 5/7: The second new translator to sign-on in Richmond this week will soon become the new home for CHR “Hot 100.9” WHTI Richmond.
Radio Assist Ministry’s 106.1 W291CL Richmond has launched rebroadcasting Summit Media’s 103.7 WURV-HD2 and the programming of what is currently “Hot 100.9“. Summit has registered Hot1061Radio.com, which is already redirecting to WHTI’s website.
W291CL is licensed to operate with 250 watts at 188 meters covering Richmond and its adjacent suburbs (Coverage Map).
WHTI currently ranks 13th in the Richmond market with a 2.5 share as of the Winter 2014 Nielsen Audio ratings. No indications yet on what will replace the CHR format on 100.9.