WKSA Norfolk Flips To Classic Hip-Hop

Kiss 92 The Beat Missy 92.1 WKSA Norfolk Virginia Beach iHeartMediaAfter ten days of stunting as “Missy-FM“, iHeartMedia has flipped former Urban AC “Kiss 92” WKSA Moyock, NC/Norfolk, VA to Classic Hip-Hop “92.1 The Beat“.

The station is positioning itself as “The Hampton Road’s Throwback Hip-Hop & R&B” and launching with 5,000 songs commercial-free. As explained below the move is intended to squeeze Entercom Urban AC “95.7 R&B” WVKL.

Update 12/26: At 10am today, WKSA began stunting as “Missy-FM” playing nothing but Missy Elliott and other local stars such as Timbaland and Aaliyah.

Elliott, a local native of Portsmouth, VA, is voicing imaging stating that she’s taken over the station for the weekend. WKSA is also teasing an announcement coming Monday, January 5 at 9:00am.

Original Report 12/23: A change appears to be coming to iHeartMedia Urban AC “Kiss 92” 92.1 WKSA Moyock, NC/Norfolk, VA.

TheBeatVA.com was registered by iHeart last week and is redirecting to WKSA’s site. With the company already owning Urban “103 Jamz” 102.9 WOWI in the market as well as a CHR and Rhythmic AC, the only other place for the Beat branding to go is Classic Hip-Hop.

WKSA held a 1.8 share of the Norfolk audience in the November 2014 Nielsen Audio PPM ratings; well below Entercom’s market leading Urban AC “95.7 R&B” WVKL’s 13.4 share.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.


  1. 92.1 has been “The Beat” before. As WBHH in the early ’00s, it had an all-hip-hop format that was positioned to the left of WOWI.

  2. and those calls are available…

  3. It looks like its going to be a long weekend from the way they she put it.

  4. It’s not just Missy. I’m also hearing tons of Timbaland (also a native of Hampton Roads), Aaliyah and Ginuwine, who were all Timbaland’s proteges in the 90’s.

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