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WMSR Muscle Shoals Relaunches As 94.9 The X

Star 94 WMSR-FM Florence Muscle Shoals 94.9 The X Kidd KraddickWMSR-FM relaunched as “94.9 The X” on Monday. The rebranded AAA is running jockless with a streamlined playlist. The new station’s logo is very reminiscent of the defunct Alternative “107.7 The X” WRAX Birmingham.

Original Report 10/26: URBan Radio Broadcasting AAA “Star 94.9” WMSR-FM Collinwood TN/Muscle Shoals AL appears to be on the verge of a format change.

WMSR-FM had made national headlines when a stunt tied to its flip from CHR to AAA led local listeners to believe that the “space aliens that had hijacked the station” were going to bomb local schools. Now that AAA format appears headed for some kind of change as the station has gone jockless and has dropped the syndicated Kidd Kraddick Morning Show.

URBan Radio President Kevin Wagner registered last week for the station.

Profile photo of Lance Venta
Lance Venta is the Owner and Publisher of and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.


  1. Profile photo of johndavis

    Wait, they flipped to AAA and kept the Kradddick show?

    I mean, it’s a good show, but not what I think of when I think AAA.

    • Profile photo of Tom Servo

      I didn’t quite understand that, either. However, now that they’ve dumped him, there’s a smattering of complaints on their new Facebook page, so people seemed to like his show.

  2. Profile photo of nvradiouser

    I find it very interesting that Kidd’s show is still on the air w/out him.

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