100.9 Columbia MO

EMF Buys Columbia’s Switch

Update 8/21: EMF Broadcasting closed on its purchase of KMFC and flipped the station to its “K-Love” network this afternoon. Original Report 6/27: The Clair Group has sold Christian AC/Preaching “92.1 Switch-FM” KMFC Centralia/Columbia, MO for $515,000. The station is also currently heard on 100.9 K265CT Jefferson City, MO but that translator was recently sold to Zimmer Radio to rebroadcast News/Talk 950 KWOS. The acquisition fills a coverage gap for EMF in Mid-Missouri where neither of their two networks have coverage. KMFC is a Class C3 operating with 16kW at 122 meters.