In a move that went unnoticed during the holiday season, M&M Broadcasters has flipped Regional Mexican “La Caliente 106.9” KOOV Kempner/Killeen, TX to a simulcast of Texas Country “92.9 Shooter-FM” KRMX Marlin/Waco. The addition of KOOV gives Shooter coverage in the western half of the Killeen/Temple market, with 92.9 serving the Temple side of the market. The station is also heard on 107.7 KTAE Hico northwest of Waco. The Regional Mexican format debuted on KOOV at the end of February 2013. It continues to be heard on 1590 KLRK Mexia/101.1 K267AI Moody in the Waco market.
Update 3/9: KRMX made the move to Country “92.9 Shooter-FM” on Thursday afternoon. Chris Austin moves from 98.3 KORA Bryan/College Station to program and host middays. Terry Hunt will host mornings on Shooter. Original Report 2/29: M&M Broadcasters has launched Variety Hits “101.3 Bob-FM” on 1590 KLRK Mexia, TX and translator 101.3 K267AI Moody/Waco. 1590 KLRK had been Classic Country before going dark due to losing its lease for its transmitter site. It has a CP to operate with 2500 watts daytime and 65 watts at night, but has also has been granted an STA to operate with 625 watts daytime. 101.3 had been rebroadcasting “1660 ESPN” KRZI. Bob fills the hole created when “106.7 Doc-FM” KDRP flipped to Country “Kix 106.7” a few ...[Read More]