93.9 Columbia SC

Station Sales Week Of 8/14

Station Sales Alpha Media is converting its LMA of Miller Communication’s 93.9 WSCZ Winnsboro, SC to a purchase for $900,000. Alpha began operating WSCZ via LMA in September 2014 to simulcast Urban “Hot 103.9” WHXT Orangeburg in the northern portions of the Columbia market. Spanish Broadcasting Systems is swapping some of its Puerto Rican holdings for television assets. Spanish AC “Estereo Tempo” 99.9 WIOA San Juan/105.1 WIOC Ponce and Salsa “La Zeta” 92.1 WZET Hormigueros/Ponce will go to International Broadcasting Corporations for WTCV-DT 32 San Juan, WVEO-DT 17 Aguadilla, and WVOZ-DT 47 Ponce. Both companies began operating their new acquisitions last September when they entered into an Option Agreement for this deal. The purchase of 90.5 KWWC C...[Read More]

Hot 103.9 Columbia Adds Second Signal

Alpha Media Urban “Hot 103.9” WHXT Orangeburg/Columbia, SC is now simulcasting on 93.9 WSCZ Winnsboro, SC. WSCZ, owned by Miller Communications, had been “Cat Country 93.9” rimshotting Columbia from north of the city. With WHXT covering the market from the south, the addition of the 93.9 signal increases Hot’s coverage of the entire market. Despite the signal limitations, “Hot 103.9” was tied for second in the market with an 8.0 share in the Summer Phase 1 Nielsen Audio ratings trends trailing only sister Urban AC “101.3 The Big DM” WWDM-FM.