97.3 San Francisco

Will San Francisco Get Fresh?

Entercom seems to think so. The owners of AC 96.5 KOIT, the #1 FM in the market have registered a number of domains connected to CBS owned frequencies in the market. Fresh1053.com and Fresh1053fm.com connect to Modern Rocker KITS “Live 105“, the most successful of the four CBS FM’s in the market in 19th place at 1.7. Fresh997fm.com points to Rhythmic AC KMVQ “Movin 99.7” at 22nd with a 1.4 in the summer book. Fresh1069fm.com relates to Classic Hits KFRC, which relaunched the heritage brand in May, but has been DOA with a 1.2 share, showing slight growth from the former Free-FM Talk format. With the recent changes in New York and Chicago, San Francisco is now CBS’ most struggling cluster. The topography makes some FM’s inaudible in areas, which does...[Read More]