WERK Pushing Its New Sound

Woof Boom Radio has relaunched 104.9 WERK Muncie as “The New Sound” with its Classic Hits format putting an extra emphasis on music from the 1980s. Stating they are still playing music from the 1960s up to 2000, the move takes the focus away from the 60s and 70s in favor of the 80s. Core artists listed by WERK include Madonna, Michael Jackson, Duran Duran, Billy Joel, Fleetwood Mac, and Prince. Original Report 11/30: Woof Boom Radio Classic Hits “Oldies 104.9“ WERK Muncie, IN will debut a new format on Friday, December 26. Post by 104.9 WERK FM. WERK has made its annual shift to Christmas Music to lead into whatever change is coming its way. The new format will join a Woof Boom cluster that includes Classic Rock “Max 93.5” WMXQ Hartford City, Country ...[Read More]

Blake Debuts In Muncie

Woof Boom Radio has broken up the Classic Rock “Max” simulcast in Muncie, IN. Max will remain on 93.5 WMXQ Hartford City, while 96.7 WMQX Alexandria has flipped to Country “96.7 Blake-FM“. WMQX rimshots Muncie from the west, while serving the area around Anderson, IN northeast of Indianapolis. Woof Boom describes the new format on its website as: Blake is a trend setter with the best taste in music, which suits him well in the radio business. He believes that radio is more important than algebra, but calling your mother once a week is more important than BOTH. Blake was voted “Most Likely to Succeed” his senior year at every high school in the surrounding area. He is the kind of guy any self respecting girl wants to marry and every guy wants to have a beer with. Rig...[Read More]

2014 Post-Christmas Format Change Rundown/Watchlist

It’s beginning to look and feel like that time of the year. The time when radio stations use the Christmas holiday and beginning of the new year to launch new formats. Completed Changes 1/3: Chesapeake-Portsmouth Broadcasting closed on its purchase of Classic Rock 94.1 WSOS-FM and Country “100.7 The Bull” WMUV Jacksonville and flipped both to Christian AC “The Promise“. 1/2: Townsquare Classic Hits “Oldiez 96” WODZ-FM Utica, NY relaunches as “96.1 The Eagle“. 1/2: Cumulus Rhythmic CHR “Power 92.3” WZPW Peoria rebrands as “Peoria’s 92.3“. 1/1: Volusia Broadcasting flipped Oldies 1340 WROD/104.7 W284AV Daytona Beach to Classic Rock “The Rock of Daytona“. 1/1: 920 KKLS/104.7 K284BA Rapid City, SD flips to 80s ...[Read More]

WXXC Shifts To Hot AC

Hoosier AM/FM Rock 106.9 WXXC Marion, IN has flipped to Hot AC “Star 106.9“. The station is branding itself as “East Central Indiana’s Station for the 90s to Now”. The station’s lineup features the syndicated Bob & Sheri in mornings, OM Vanessa Miller in middays, Rick Daniels in afternoons, and John Tesh at night. WXXC operates with 50kW at 152 meters and covers much of East Central Indiana including Kokomo, Munice, and portions of the Fort Wayne market.