Maverick Media News/Talk 1330 WNTA Rockford, IL has begun simulcasting on 100.5 W263BJ Loves Park bringing the station’s programming to FM.
With the addition of the FM translator, the station has rebranded as “100.5 NTA-FM” completely downplaying the AM frequency. Maverick acquired the translator in July from Edgewater Broadcasting and subsequently moved it from Beloit, WI and upgraded it from 4 to 230 watts. The FM launched at 11:11am on 11/11/2011.
Maverick is also shuffling the morning shows at its three FM’s in Rockford. The syndicated Bob & Tom slide from Active Rock “X 104.9” WXRX to Variety Hits “95.3 Bob-FM” WRTB. Stone & Double T slide from afternoons to mornings at WXRX, while Sean Henry moves from afternoons to fill the vacant morning hole at AC “B103” WGFB.
Where do they get these call letters from? BJ? BJ as in well…
I’m probably being in appropriate here. I don’t know why they are downplaying the AM all together. The FM translator’s coverage doesn’t even amount to 1330’s 91 watts at night.