Update 6/25: “Romance 106.7” WRMA dropped its Spanish AC format at midnight for Spanglish Dance “DJ 106.7“.
The station is hyping the impending debut of DJ Laz once his non-compete clause expires on July 4 as explained below.
The first hour of DJ 106.7 consisted of:
Drake f/Rhianna – Take Care
Wisin n Yandel – Tu Olor
Fun. f/Janelle Monae – We Are Young
Chris Brown – Yeah 3x
Don Omar – Dutty Love
Jennifer Lopez f/Flo Rida – Goin’ In
Flo Rida f/Sia – Wild Ones
Drake f/Lil Wayne – The Motto
Jennifer Lopez f/Pitbull – Dance Again
Sean Paul – She Doesn’t Mind
Wisin n Yandel f/Jennifer Lopez – Follow The Leader
Cobra Starship f/Sabi – You Make Me Feel
Zion n Lennox f/Tony Dize – Hoy Lo Siento
Trey Songz f/Nicki Minaj – Bottoms Up
Edward Maya – Stereo Love
While he has been sitting out a 90 day non-compete in Miami, Laz debuted in mornings at SBS’ rebranded “LA 96.3” KXOL Los Angeles. Where will he make his Miami return? All signs point to a flip at SBS’ Spanish AC “Romance 106.7” WRMA.
Back in March, we had reported on SBS domain registrations of ElZol106.com and 957Miami.com, which would’ve seen Tropical “95.7 El Zol” relocate to 106.3 WRAZ or 106.7 WRMA, while a new format would debut on 95.7.
That no longer appears to be the plan as a number of new domains were registered in early May to a Silvia Lopez, who we have connected to SBS/Miami. DJ106Miami.com, 106Miami.com, and 1067Miami.com as well as other extensions were registered for potential use by SBS. A banner similar to the image below has been seen outside SBS’ Miami studios covering the “Romance 106.7” logo.
Regardless of what they call the station, the format will shift to a mix of Spanish and English Rhythmic hits with an English presentation much like 96.3 in Los Angeles.