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87.7 Cleveland’s Sound Debut

Lance Ventaby Lance Venta
September 10, 2012

87.7 Cleveland's Sound WLFM WLFM-LP Archie Berwick Rachel Steele Marty BenderTom Wilson’s Murray Hill Broadcasting took the wraps off of AAA “87.7 Cleveland’s Sound” WLFM-LP on Sunday evening.

The station was originally aiming for a late-July startup, which got pushed back due to the normal delays associated with a new signal startup. OhioMediaWatch.com reported last week that Marty Bender, former OM/PD of WFBQ Indianapolis and Executive Producer of the Bob & Tom show had been hired as Program Director for 87.7.

The station held a “casting call” in mid-July for on-air hosts. Now word if anybody was hired out of that yet, however Archie Berwick has been tapped to host mornings and former 92.3 WKRK host Rachel Steele will be in afternoons.

https://twitter.com/rachelsteelecle/status/244970026048815105
Here’s a sample hour of 87.7 Cleveland’s Sound from just after 2am this morning:
Of Monsters And Men – Little Talks
Foo Fighters – Learning To Fly
Bob Marley – Buffalo Soldier
Marcy Playground – Sex & Candy
Wallflowers – One Headlight
Anna Sun – Walk The Moon
Jane’s Addiction – Jane Says (Live At Irvine Meadows 1991)
U2 – Pride (In The Name Of Live)
Gorillaz – Feel Good Inc.
Green Day – When I Come Around
Rickie Lee Jones – Chuck E’s In Love
Goo Goo Dolls – Name
Jack Johnson – Flake
Pretenders – Don’t Get Me Wrong
James – Laid
The Temper Trap – Sweet Disposition

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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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87.7 Cleveland’s Sound Debut

Lance Ventaby Lance Venta
September 10, 2012

87.7 Cleveland's Sound WLFM WLFM-LP Archie Berwick Rachel Steele Marty BenderTom Wilson’s Murray Hill Broadcasting took the wraps off of AAA “87.7 Cleveland’s Sound” WLFM-LP on Sunday evening.

The station was originally aiming for a late-July startup, which got pushed back due to the normal delays associated with a new signal startup. OhioMediaWatch.com reported last week that Marty Bender, former OM/PD of WFBQ Indianapolis and Executive Producer of the Bob & Tom show had been hired as Program Director for 87.7.

The station held a “casting call” in mid-July for on-air hosts. Now word if anybody was hired out of that yet, however Archie Berwick has been tapped to host mornings and former 92.3 WKRK host Rachel Steele will be in afternoons.

https://twitter.com/rachelsteelecle/status/244970026048815105
Here’s a sample hour of 87.7 Cleveland’s Sound from just after 2am this morning:
Of Monsters And Men – Little Talks
Foo Fighters – Learning To Fly
Bob Marley – Buffalo Soldier
Marcy Playground – Sex & Candy
Wallflowers – One Headlight
Anna Sun – Walk The Moon
Jane’s Addiction – Jane Says (Live At Irvine Meadows 1991)
U2 – Pride (In The Name Of Live)
Gorillaz – Feel Good Inc.
Green Day – When I Come Around
Rickie Lee Jones – Chuck E’s In Love
Goo Goo Dolls – Name
Jack Johnson – Flake
Pretenders – Don’t Get Me Wrong
James – Laid
The Temper Trap – Sweet Disposition

Share This:

  • Share on LinkedIn (Opens in new window) LinkedIn
  • Share on Facebook (Opens in new window) Facebook
  • Share on X (Opens in new window) X
  • Share on Threads (Opens in new window) Threads
  • Share on Reddit (Opens in new window) Reddit
  • Print (Opens in new window) Print
  • Email a link to a friend (Opens in new window) Email
  • More
  • Share on Mastodon (Opens in new window) Mastodon
  • Share on Bluesky (Opens in new window) Bluesky
  • Share on Telegram (Opens in new window) Telegram
  • Share on WhatsApp (Opens in new window) WhatsApp
Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

Log In

Join Now | Lost Password?

Comments

Leave a ReplyCancel reply

Recent Headlines

SBS Spanish Broadcasting System

SBS Enters Forbearance Agreement With Lenders

March 13, 2026
Live 93.5 Q93.5 WARQ Columbia

WARQ Pops Into Stunt Mode

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Nielsen Audio Arbitron

Nielsen January 2026 Ratings Releases 3/13

March 13, 2026
97.7 The Zone Thunder KMTY Grand Island Hastings

Omaha Sports Programming Expands To Central Nebraska

March 13, 2026
1490 107.3 WBCB Levittown

WBCB Flips To Talk/Sports

March 13, 2026
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Station Sales Week Of 3/13

March 13, 2026
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