iHeartMedia AC “106.3 K-Lite” KKLI Widefield/Colorado Springs has dropped the Lite moniker after 26 years.
As it makes its annual transition to Christmas Music, KKLI has adopted a new “Sunny 106.3” brand. After the holiday season, the station will return to its AC format with the new branding. No changes to the airstaff with the rebranding as Captain Dan and Tammy Oakland remain in mornings and OM Paul Kelley stays in afternoons.
Changing a name only will not bring high ratings. I would listen more if KKLI had more of a soft oldies format…. the newer soft rock artists are just awful.