Merlin Media LLC will begin its LMA of the three stations it is acquiring from Emmis on Friday, July 15.
The existing formats of “Q101” WKQX Chicago and 101.9 WRXP New York will end sometime around Midnight on Friday morning. All signs continue to point to some form of News or Talk programming debuting soon after on the two stations.
As we first reported on June 22, Merlin Media has registered 1011WIIN.com and 1019WYNY.com in place as potential branding for the stations.
Other registrations we had previously noted include FMNews1011.com, 1011FMTalk.com, FMTalk1019.com, and 1019FMTalk.com.
Walter Sabo, the COO of Merlin Media has also been accumulating domains for potential use with these stations over the past few months. Those domains are: FMAllNews.com, 1019TheFlow.com, 101TheFlow.com, 101WIINS.com, and 101WINS.net.
While all or some of these domains are decoys or for change plans all signs indicate 101.1 in Chicago running a News oriented format using the WINS branding, while 101.9 in New York goes News/Talk.
Let’s continue to attack rock, because talk and country is the crappy that we like. Talk will never work on fm in new York. But let’s try again. I hope it suffers the same fate as free fm, and these morons will be begging the WRXP jocks to help bring the station back. Try taking away one of the three stations that play lady ga ga.