1450 WHLS Port Huron/1580 WHLX Marine City/105.5 W288BT St. Clair, MI made their flip from Classic Hits “The Cruise” to an Active Rock/Alternative hybrid “Rock 105.5” this morning.
Billed as “Port Huron’s Alternative”, the new format will give Blackburn Radio’s “K106.3” CHKS-FM Sarnia, ON a competitor on the American side of the border.
Original Report 4/15: Radio First Classic Hits “The Cruise” 1450 WHLS Port Huron/1580 WHLX Marine City/105.5 W288BT St. Clair, MI is promoting a format change for Monday, April 20 at 10:55am.
At that time the station will flip to “Rock 105.5” with the FM translator becoming the primary brand. Rock1055.com was registered by Radio First on March 30 for the stations.
Slight correction… WHLX’s frequency is 1590, not 1580.