As first indicated in our Domain Insight report earlier today, Entercom has flipped Urban AC “95.9 RNB” K240EL/KKMJ-HD3 Austin to Classic Hip-Hop “Hot 95.9“.

The station is promoting itself as home of “curated throwback hits from the 90s and 2000s” with core artists including Snoop Dogg, Beyoncé, Notorious B.I.G., Jay-Z and Alicia Keys. The station registered a 1.5 share in the September Nielsen Audio ratings with its now former Urban AC format.

Entercom, the #1 creator of live, original, local audio content in the United States, today announced the launch of HOT 95.9 (KKMJ-HD3) in Austin, TX. The station will provide the Austin region with curated throwback hits from the 1990s and 2000s from artists like Snoop Dogg, Beyoncé, Notorious B.I.G., Jay-Z and Alicia Keys.

“We’re excited to launch HOT 95.9, Austin’s throwback station,” said Stephanie Callihan, Senior Vice President and Market Manager, Entercom Austin. “The station’s unique playlist fills a void in the Austin music scene and is expertly curated with the city’s rising multicultural, millennial listener in mind.”

HOT 95.9 will celebrate its launch by playing continuous blocks of 95 minute back-to-back throwbacks, starting at 3:00 p.m. CT today. HOT 95.9 replaces 959 RNB.

Listeners can tune in to HOT 95.9 (KKMJ-HD3) in Austin on air, as well as nationwide on the RADIO.COM app and website.