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KSCA Los Angeles Rebrands

Lance Ventaby Lance Venta
September 15, 2011

LA 101.9 La101.9 Nueva KSCA Los Angeles Univision Que Buena Raza 105.5 94.3 97.9 KLAX KBUE Eddie Piolin

Update 9/15: KSCA has rebranded as “LA 101.9“. The format remains Regional Mexican, albeit with a broader playlist and less currents. Outside of Eddie Piolin in mornings the station is currently jockless.

Original Report 9/13: Univison Regional Mexican “La Nueva 101.9” KSCA Los Angeles is teasing something to happen on Friday, September 15.

Teaser videos, such as this one, are airing on Univision sister KMEX-TV as well as being featured on KSCA’s website and social media accounts.

Is it an outright format change or just a tweak? We’re not quite sure yet, although LA1019.com was registered by Univision in August and already is redirecting to KSCA’s website. A blank twitter account is also alive for @LA1019. We should also point out that Univision registered a number of domains last October for a potential rebranding at KSCA that were never put to use. These include: 1019ElRey.com, 1019ElSancho.com, and 1019LaJefa.com.

KSCA has been branded as “La Nueva” for 14 years, since being acquired by Univision and flipping from AAA in 1997.

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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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Comments 2

  1. Joseph_Gallant's avatar Joseph_Gallant says:
    15 years ago

    Spanish-language talk radio, perhaps???

    After all, English-language talk (or news/talk) formats have begun to migrate to FM.

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  2. Luis Aquino's avatar Luis Aquino says:
    15 years ago

    I think 101.9 FM should will filp into Spanish Top 40 you mean today’s music like Ricky Martin, Luis Miguel, Juanes, Shakira and other Spanish Pop singers maybe Spanish Regional Mexican could switch to 107.5 FM with the name 107.5 FM La Jefa that could be a good choice and Recuerdo 103.9 FM and 98.3 FM could be renewed and they should bring back the 40’s, 50’s, 60’s, 70’s, 80’s and 90’s music because I’m tired of listening of K-Love 107.5 FM that station is boring and I will never listen to that station again but I hope La Revolucion 101.9 FM will change the format and convert into Spanish Top 40 and K-Love 107.5 FM will flip into Spanish Regional Mexican with the new name 107.5 FM La Jefa I hope the Spanish Oldies Recuerdo 103.9 FM and 98.3 FM will be renewed and new radio hosts and I hope it’s a good change for the Los Angeles Radio and I hope it goes well.

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KSCA Los Angeles Rebrands

Lance Ventaby Lance Venta
September 15, 2011

LA 101.9 La101.9 Nueva KSCA Los Angeles Univision Que Buena Raza 105.5 94.3 97.9 KLAX KBUE Eddie Piolin

Update 9/15: KSCA has rebranded as “LA 101.9“. The format remains Regional Mexican, albeit with a broader playlist and less currents. Outside of Eddie Piolin in mornings the station is currently jockless.

Original Report 9/13: Univison Regional Mexican “La Nueva 101.9” KSCA Los Angeles is teasing something to happen on Friday, September 15.

Teaser videos, such as this one, are airing on Univision sister KMEX-TV as well as being featured on KSCA’s website and social media accounts.

Is it an outright format change or just a tweak? We’re not quite sure yet, although LA1019.com was registered by Univision in August and already is redirecting to KSCA’s website. A blank twitter account is also alive for @LA1019. We should also point out that Univision registered a number of domains last October for a potential rebranding at KSCA that were never put to use. These include: 1019ElRey.com, 1019ElSancho.com, and 1019LaJefa.com.

KSCA has been branded as “La Nueva” for 14 years, since being acquired by Univision and flipping from AAA in 1997.

Share This:

  • Share on LinkedIn (Opens in new window) LinkedIn
  • Share on Facebook (Opens in new window) Facebook
  • Share on X (Opens in new window) X
  • Share on Bluesky (Opens in new window) Bluesky
  • Share on Threads (Opens in new window) Threads
  • Share on Reddit (Opens in new window) Reddit
  • Print (Opens in new window) Print
  • Email a link to a friend (Opens in new window) Email
  • More
  • Share on Mastodon (Opens in new window) Mastodon
  • Share on Telegram (Opens in new window) Telegram
  • Share on WhatsApp (Opens in new window) WhatsApp
Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

Log In

Join Now | Lost Password?

Comments

Comments 2

  1. Joseph_Gallant's avatar Joseph_Gallant says:
    15 years ago

    Spanish-language talk radio, perhaps???

    After all, English-language talk (or news/talk) formats have begun to migrate to FM.

    Loading...
    Reply
  2. Luis Aquino's avatar Luis Aquino says:
    15 years ago

    I think 101.9 FM should will filp into Spanish Top 40 you mean today’s music like Ricky Martin, Luis Miguel, Juanes, Shakira and other Spanish Pop singers maybe Spanish Regional Mexican could switch to 107.5 FM with the name 107.5 FM La Jefa that could be a good choice and Recuerdo 103.9 FM and 98.3 FM could be renewed and they should bring back the 40’s, 50’s, 60’s, 70’s, 80’s and 90’s music because I’m tired of listening of K-Love 107.5 FM that station is boring and I will never listen to that station again but I hope La Revolucion 101.9 FM will change the format and convert into Spanish Top 40 and K-Love 107.5 FM will flip into Spanish Regional Mexican with the new name 107.5 FM La Jefa I hope the Spanish Oldies Recuerdo 103.9 FM and 98.3 FM will be renewed and new radio hosts and I hope it’s a good change for the Los Angeles Radio and I hope it goes well.

    Loading...
    Reply

Leave a ReplyCancel reply

Recent Headlines

Nielsen Audio Arbitron

Nielsen Spring & June 2026 Ratings Releases 8/3

August 3, 2026
Latino Mix 103.9 KLXO 98.3 KLXM Los Angeles Recuerdo

Recuerdo Gives Way To Latino Mix In Los Angeles

August 3, 2026
92.3 WCOL Columbus

Kayla Hanley To Depart WCOL Morning Show

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Kiss 95.1 WNKS Charlotte John Reynolds

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