Cox Media Group has promoted Tim Clarke to the newly created title of Vice President of Audience and Content.

Previously serving as Senior Director of Digital Audience for Radio, in his new role Clarke will be responsible for the overarching content strategy for Cox’s stations including programming, new content development, distribution, audience growth and measurement. Clarke has been with Cox for thirteen years starting on-air at CHR 106.1 WBLI Long Island NY before rising to Music Director there in 2008. The next year he moved to CHR 95.1 WAPE Jacksonville FL as Program Director and then was the first PD for CHR “Hot 101.5” WPOI Tampa in 2011. He rose to Director of Digital Audience for Radio in December 2013.

Cox Media Group (CMG) has named Tim Clarke to a newly created role as VP of Audience and Content, effective immediately. Clarke will set the overarching content strategy for radio — programming, new content development, content distribution, audience growth and measurement. CMG’s Vice President of Programming, Steve Smith, will continue in his critical role to oversee CMG Format Leaders and work directly on radio programming with radio stations and brand managers. Smith will report to Clarke in this new structure. Clarke will also work with the CMG Digital team and industry partners to drive digital innovation for CMG Radio and all CMG stations.

“With Tim in this role, along with CMG’s dedication to strong and innovative programming, I’m confident that CMG will continue to set our properties apart over the air and online as the best in the industry,” said Executive Vice President Bill Hendrich.

Prior to his new role, Clarke served as Sr. Director of Digital Audience for Radio, driving digital brand strategy and engagement at CMG’s radio stations. In Tampa, Clarke was the Program Director at HOT 101.5, launching the station in 2011. His career with CMG also includes working as Program Director at WAPE in Jacksonville, Fla., and Music Director at WBLI in Long Island, N.Y.

“It is an honor to take on these expanded responsibilities,” said Clarke. “Cox is truly an incredible organization, and I am so grateful for all of the opportunities I have been afforded throughout my 13-year career here. This is an exciting, transformative time for the media business, and Cox Media Group has the best radio brands and digital products in local media.”