VP Broadcasting has expanded its “Mega” Spanish CHR programming to a fourth market in Pennsylvania.
Following Major Keystone’s closing of its four stations in four markets acquisition from Cumulus Media, the company is trading 1320 WTKZ Allentown and 1440 WGLD/107.1 W296EA Manchester Township PA to VP Broadcasting for 1400 WEST/99.5 W258DV Easton and 1600 WHOL/106.9 W295CR Allentown. Major Keystone currently leases WEST/WHOL as Hip Hop “Loud 106.9/99.5” from VP Broadcasting.
VP will utilize 1320 WTKZ to feed their 101.7 W269DY Allentown, which currently rebroadcasts Cumulus’ 100.7 WLEV-HD2 Allentown along with 92.9 W225CF Reading. Through the deal the company debuted “Mega 107.1” on WGLD/W296EA. The station will share programming with VP’s other stations including “VJ & Diamond” in mornings, Jessica Reyes in middays, Guillo El Lokillo in afternoons, and DJ Daddy Flow at night.
WGLD had been operating under Cumulus as “CBS Sports Radio 1440“. The translator operates from the tower of 103.3 WARM-FM York with 250w/245m
In addition to Allentown, Reading, and the new Lancaster/York signal, VP Broadcasting’s programming airs on 1340 WHAT/99.9 W260CZ Philadelphia under the “La Kalle 99.9” branding.
