Marketing Coordinator

Location: La Crosse, WI
Employment Type: Full-time
Salary Range: $43,000–$50,000 annually, based on experience

Position Overview

Mid-West Family La Crosse is a locally focused media and marketing company helping businesses grow through integrated marketing solutions, including radio, digital advertising, streaming TV, websites, branded search, search engine optimization (SEO), AI search optimization (AIO), social media, and email marketing.

We’re looking for an organized, detail-oriented Marketing Coordinator to help bring our marketing campaigns and projects to life.

This is an excellent opportunity for someone early in their marketing career who enjoys working with people, solving problems, learning new technology, and keeping multiple projects moving forward.

You don’t need to be a digital marketing expert. We’re looking for someone who is curious, dependable, comfortable with technology, and eager to learn.

What You’ll Do

Coordinate marketing campaigns: Assist with launching, monitoring, and managing digital marketing campaigns across multiple platforms

Keep projects on track: Coordinate timelines, creative assets, approvals, and deliverables with our sales, creative, content, and digital teams

Support campaign execution: Help ensure digital advertising and branded search campaigns are launched accurately and running as planned

Support SEO and AI search optimization: Coordinate website updates, content development, and other activities that help improve client visibility in traditional search engines and AI-generated search results

Monitor and report results: Gather campaign performance data, prepare client reports, and help identify opportunities for improvement

Communicate and follow through: Work with internal teams and outside partners to ensure projects move forward and deadlines are met

Support digital marketing initiatives: Assist with websites, email marketing, social media, and other projects as needed

What We’re Looking For

Strong organizational skills and exceptional attention to detail

Excellent written and verbal communication skills

Ability to manage multiple priorities and meet deadlines

A proactive problem solver who takes initiative and follows through

Comfortable learning new software, platforms, and technology

A collaborative, positive attitude and willingness to jump in where needed

Familiarity with Microsoft Office, particularly Excel, Outlook, and Teams

Associate or bachelor’s degree in marketing, communications, business, or a related field preferred, or equivalent experience

Previous professional marketing experience is not required. Relevant internships, coursework, or hands-on experience are a plus.

Bonus Skills

Experience or familiarity with any of the following is helpful, but not required:

Google Ads, Meta Ads, or other digital advertising platforms

Branded search, SEO, and emerging AI search platforms such as ChatGPT, Google AI

Overviews, and Perplexity

Social media, email marketing, or website content management

Google Analytics and marketing reporting tools

Project management software

Canva or other basic creative tools

AI tools for research, content development, and workflow efficiency

Why Join Mid-West Family?

You’ll work with a collaborative team of media and marketing professionals, gain hands-on experience across a wide variety of marketing channels, and help local businesses and organizations succeed.

Benefits

Health, dental, and life insurance

401(k) with company match

Generous vacation and sick time

Gym membership discount

A fun, fast-paced, community-focused work environment

Access to concert tickets, event passes, and other media company perks when available

Schedule: Monday–Friday, 8:00 AM–5:00 PM

Work Environment: In-office with some remote flexibility

Application Deadline: Friday, October 30, 2026

To Apply: Send your resume and cover letter to innovationopenings@midwestfamilylacrosse.com.

Mid-West Family La Crosse is an Equal Opportunity Employer