Rox Radio Group has relaunched Red Dirt Country “Red Dirt 100” 1190 KREB Gentry/100.5 K263CB Springdale and 1390 KFFK Rogers/100.7 K264DA Decatur AR as “Ozarks 100“.
Program Director Dave Shoen told Country Aircheck that the rebrand was accompanied with a broadening of its playlist to include more Americana and Classic Country music. The rebrand is part of a move towards a more community focused presentation as opposed to music as it will add lifestyle programming including “When Radio Was,” “Cowboy Corner,” and debuting a twice daily “Trading Post” on Monday, June 2. The station will also cover community festivals, fairs, and high school sports.
The move comes as Rox Radio Group itself plans to rebrand as 479 Media as it expands its services beyond radio to digital, podcast, and other platforms.
