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Saga Communications Revenue Drops 5.4% In Third Quarter

Lance Ventaby Lance Venta
November 12, 2026

Saga CommunicationsSaga Communications reports a 5.4% revenue decrease to $26.7 million for the Q3 2026 compared to 2025.

Saga’s station operating expense decreased 1.7% for the quarter to $24.2 million compared to the same period last year. The company notes an operating loss of $9.8 million compared to $626,000 last year, while station operating income was $2.4 million down from $3.5 million. The company also took a $9.2 impairment charge on their station license values. Saga states that without the non-cash impairment charge, the company’s operating loss would have been $563 thousand for the quarter compared to an operating loss of $626 thousand for the same period last year. The company’s net loss was $7.1 million mostly due to the impairment charge as it would have been $240,000 without it.

Saga stated its political revenue was $1.2 million for the quarter compared to $73,000 in 2025. It also notes it had approximately $3.6 million of gross political revenue sold for the fourth quarter.

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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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Saga Communications Revenue Drops 5.4% In Third Quarter

Lance Ventaby Lance Venta
November 12, 2026

Saga CommunicationsSaga Communications reports a 5.4% revenue decrease to $26.7 million for the Q3 2026 compared to 2025.

Saga’s station operating expense decreased 1.7% for the quarter to $24.2 million compared to the same period last year. The company notes an operating loss of $9.8 million compared to $626,000 last year, while station operating income was $2.4 million down from $3.5 million. The company also took a $9.2 impairment charge on their station license values. Saga states that without the non-cash impairment charge, the company’s operating loss would have been $563 thousand for the quarter compared to an operating loss of $626 thousand for the same period last year. The company’s net loss was $7.1 million mostly due to the impairment charge as it would have been $240,000 without it.

Saga stated its political revenue was $1.2 million for the quarter compared to $73,000 in 2025. It also notes it had approximately $3.6 million of gross political revenue sold for the fourth quarter.

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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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Recent Headlines

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