TelevisaUnivision has announced a multi-year partnership with the NFL’s Arizona Cardinals to serve as the Spanish-language home of their broadcasts.
The move follows the flip of 105.1 KHOV-FM Wickenburg AZ from a simulcast of Regional Mexican “Que Buena 105.9” KHOT-FM Paradise Valley to Spanish Sports “TUDN Phoenix” KQBU-FM earlier this month. The Cardinals broadcasts will also air on Spanish CHR “Latino Mix 100.3” KQMR Globe. Both stations rimshot Phoenix from opposite ends of the market.
TelevisaUnivision VP/Sports Radio Carlos Azcarate said, “We are thrilled to partner with the Arizona Cardinals and bring every game to fans through TUDN Phoenix 105.1 FM and Latino Mix 100.3 FM. The Cardinals are one of the most important sports franchises in Arizona, with a passionate and growing Latino fan base. As we launch TUDN Phoenix, there is no better way to establish ourselves as the home of sports in the Valley than by delivering the excitement, energy, and tradition of Cardinals football in Spanish.”.
