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La Jefa and Latino Mix Swap Frequencies In Dallas

La Jefa 107.9 KFZO Latino Mix 99.1 KDXX 107.1 KESS Dallas UnivisionThe move of KFZO to 99.1 was a straight swap. With “La Jefa” moving from 107.9 to 99.1, Spanish CHR “Latino Mix” KDXX went the other direction moving to 107.9 while retaining its simulcast on 107.1 KESS Benbrook/Fort Worth.

Original Report 2/17: Univision is preparing its semi-regular swap of formats with its Dallas rimshot FMs.

Regional Mexican “La Jefa” will move from 107.9 Lewisville to 99.1 Denton on Thursday, February 18 at 3:00pm. The KFZO call letters have already moved to 99.1 with KDXX going to opposite direction to 107.9.

99.1 is currently Spanish CHR “Latino Mix” in simulcast with 107.1 KESS Benbrook/Fort Worth. No announcement has been made yet on whether that format will remain on the 107.1/107.9 signals or if a new format will appear there.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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