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92.3 KSJO Drops Nash For Bolly

Bolly 92.3 Nash-FM KSJO San Jose San Francisco CumulusCumulus Media has ended its LMA of Universal Media Access’ 92.3 KSJO San Jose CA.

Universal Media Access has flipped the station to Indian music as “Bolly 92.3”. They had registered Bolly923FM.com anonymously in late January and the site is now live promoting it as “The Bay Area’s Bollywood Station”.

Cumulus began operating the station in May 2014 as Country “Nash-FM 92.3“, attempting to fill the lack of a Country station in the San Francisco market. The station registered a mere 0.9 share in the January 2016 Nielsen Audio ratings for San Francisco and a 1.5 share in San Jose where it competed with Empire Broadcasting’s 95.3 KRTY.

Prior to leasing KSJO to Cumulus, Universal Media Access operated KSJO as Brokered “U92.3“.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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