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Classic Country 98.1 Albuquerque Rebrands As The Bull

98.1 The Bull Classic Country AlbuquerqueA week after celebrating its third anniversary, iHeartMedia has relaunched “Classic Country 98.1” K251AU/KBQI-HD2 Albuquerque as “98.1 The Bull“.

No programming changes accompany the rebranding as the station continues to run iHeart’s Premium Choice programming. The translator was 11th in the market with a 2.6 share in the most recent Winter Phase 2 Nielsen Audio ratings trends outranking many full powered signals in the market.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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