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A Wild Upgrade In Montana

Wild 104 104.1 The Heat 97.9 KYWL KQJZ Missoula KalispellEversole Media Group has rebranded its Rhythmic CHR’s in Missoula and Kalispell MT.

Heat 104.1” K281CH/KMSO-HD4 Missoula and “Heat 97.9” 1340 KYWL Evergreen/97.9 K258BW Shelby/Kalispell have relaunched as “Wild 104“.

With the relaunch comes a move to mostly syndicated programming. Local PD/Morning Host Greg ‘Air’ Jordan is out and replaced in mornings by the syndicated Big Boy. Middays remain voicetracked by Mellie Mel, while the syndicated Nessa On Air is now at night. The station is also carrying Sir Mix-A-Lot’s “Explicitly Old School” at 12pm and promoting Rick Dees’ “Daily Dees” on its website.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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