A Wild Upgrade In Montana
Eversole Media Group has rebranded its Rhythmic CHR’s in Missoula and Kalispell MT.
“Heat 104.1” K281CH/KMSO-HD4 Missoula and “Heat 97.9” 1340 KYWL Evergreen/97.9 K258BW Shelby/Kalispell have relaunched as “Wild 104“.
With the relaunch comes a move to mostly syndicated programming. Local PD/Morning Host Greg ‘Air’ Jordan is out and replaced in mornings by the syndicated Big Boy. Middays remain voicetracked by Mellie Mel, while the syndicated Nessa On Air is now at night. The station is also carrying Sir Mix-A-Lot’s “Explicitly Old School” at 12pm and promoting Rick Dees’ “Daily Dees” on its website.