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Ingstad Swaps Formats In Washington’s Tri-Cities

95.7 More-FM Classic Hits 106.1 960 KALE 95.7 KKSR Kennewick Richland Pasco Walla WallaIngstad Radio Washington has swapped formats at two of its stations in the Tri-Cities of Washington

AC “106.1 More-FM” 960 KALE/106.1 K291BS Richland is promoted from the AM/Translator combo to the Class C signal of 95.7 KKSR Walla Walla as “95.7 More-FM“. The station has also added the syndicated Brooke & Jubal for mornings.

Classic Hits 95.7” in turn moves to 960 KALE/106.1 K291BS Richland as “Classic Hits 106.1“. KKSR registered a 1.7 share in the Richland/Kennewick/Pasco Spring 2016 Nielsen Audio ratings, while KALE had a 0.0.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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