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Salem Drops A Fish Into Columbus

95.9 The Fish W240AX Columbus The DrumSalem Media launched Christian AC “95.9 The Fish” W240CX/WTOH-HD3 Columbus OH this morning.

Salem acquired W240CX earlier this year for $350,000. The new format directly takes on River Radio Ministries “104.9 The River” WCVO Gahanna.

The W240CX translator previously was operated by Percy Squire’s Sandblast LP as Gospel/Urban Talk “95.9 The Drum” until being acquired by Salem earlier this year. The Drum format remains online with R&B Oldies.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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